Today, logo design is a growing art, with designers like Paul Rand making history. However, it’s important to note that logo design is only one element of a strong and consistent brand identity. Indeed, logos are visual representations that effectively and concisely convey a company’s message and identity. They must be designed to capture the essence of the company through minimalist symbolism.

MidJourney, your ally for logo creation
If you’re looking for a unique logo that perfectly represents your brand, MidJourney is here to help!
MidJourney’s AI Art Generator is a revolutionary tool that stimulates your creativity. By combining artificial intelligence and machine learning techniques, this technology allows you to create stunning visuals in the blink of an eye.
If you’re new to MidJourney, check out this guide to get started: Midjourney v5 is available : Complete Guide & How to use it ?
20 MidJourney logo ideas to inspire you
To give you an idea of the possibilities offered by MidJourney, here is a selection of more than 20 logo ideas with various artistic styles and unique features. Get inspired and dive in to experiment!
1. Flat Vector Logo
A flat logo is ideal for revitalizing your brand. Its two-dimensional, shadowless and clean style makes it perfect for modern brands.
Prompt: a curved wave flat vector logo, blue in color, trending on Dribble

2. Modern and Elegant Logo
Modern and elegant logos are perfect for high-end brands, as they create an aura of sophistication. These logos are also more suitable for luxury brands and businesses.
Prompt: red wine company logo graphic, eagle, modern, classy, high-end, red and gold

3. Organic shaped logo
Organic logo design is ideal for businesses related to wellness, ecology and health. It usually consists of natural elements such as water, air and plants and is usually simple in style.
Prompt: Organic logo, leaf shape

4. Japanese style logo
Midjourney expertly captures the look and feel of Japanese graphics with its distinct aesthetic and sensibilities.
Prompt: Japanese style logo of a sushi restaurant, a bowl of sashimi with blue waves

5. Neon Logo
Neon logos are ideal for adding a touch of energy and brightness to a brand’s visual identity. By incorporating bright, neon colors, they stand out from the competition and grab people’s attention. Neon logos are perfect for bars, restaurants and music businesses.
Prompt: Bar logo, cocktail glass, flat design, neon light, black background

6. Vintage Logo
Vintage logos and retro designs evoke a sense of nostalgia and inspiration in people. A cleverly designed vintage logo can present a business as unique and timeless at the same time.
Prompt: Vintage logo emblem, car, retro color

7. Logo with color gradient
Adjust the mood of your brand with color gradient logos. You can customize the exact shades for a fresh, modernized look.
Prompt: Gradient color logo, a gradient in 2 circles

8. Linear Art Logo
Linear art logos have become a popular choice for many businesses due to their minimalist and modern look. You can choose an illustrated design with images or create a geometric shape with lines.
Prompt: Owl line art logo, gold

9. Boho style logo
Bohemian culture, commonly known as “boho”, has a unique lifestyle influenced by music and spiritualism. This culture also draws from the creative visuals and colors of the natural world.
Prompt: boho style logo, sun and wave

10. Minimalist logo
Minimalist logos can be very elegant in creating a unique brand identity. By focusing on the essential elements, you can design a minimalist design that is aesthetically pleasing and timeless..
Prompt: Minimalist logo of a coffee shop, a coffee bean, a brown color gradient

11. Feminine and elegant logo
Handwritten fonts, intricate lines and soft tones are excellent logos that combine with grace, tenderness and warmth. Pastel colors work well in combination with these characteristics.
Prompt: Letterpress logo, floral, letter “A”, serif typeface

12. Geometric Logo
Geometric shapes are very versatile and often form the basis of natural and man-made objects. They offer an effective way to communicate your brand through logos.
Prompt: Geometric logo of a pineapple, gradient color, Dribble

13. 3D Logo
Brands with a flexible identity benefit from using 3D logos, as it gives them the freedom to adjust and adapt these logos to different mediums seamlessly.
Prompt: 3D logo of a hamburger, very cute shape, minimalist style, dribble

14. Mascot logo
Mascot logos are logos that feature an illustrated character. Often colorful, sometimes cartoonish, and almost always fun, the mascot logo is a great way to create your own brand spokesperson.
Prompt: Video game company mascot logo, shiba dog, Japanese style

15. Logo inspired by an artist
When working on visual projects with Midjourney, you can call on designers and artists who specialize in the style you want. Here is a collection of popular logo designers experienced in this field:
- Massimo Vignelli (American Airlines, Knoll, Bloomingdale’s)
- Ivan Chermayeff & Tom Geismar (NBC, Mobil, National Geographic)
- Lance Wyman (Mexico 68 Olympics, Minnesota Zoo, Smithsonian Institution)
- Paula Scher (Microsoft, Citibank, The Public Theater)
- David Carson (Ray Gun Magazine, Quiksilver, Pepsi)
- Aaron Draplin (Field Notes, Ford, Patagonia)
- Erik Spiekermann (Audi, Bosch, Volkswagen)
- Peter Saville (Calvin Klein, Christian Dior, Jil Sander)
- Michael Bierut (Slack, Mastercard)
- Carolyn Davidson (Nike)
- Robb Janoff (Apple)
- Kashiwa Sato (Uniqlo, Nissin, Seven Eleven, Kirin beer)
Prompt: Basket logo, trendy color palette, by Leo Natsume, 3D illustration, pop up color, vibrant

Conclusion: the art of logo design with MidJourney
Logo design is an ever-evolving field, and MidJourney is here to help you on this exciting journey . With innovative tools and inspiring ideas, you’ll be able to create powerful logos that will enhance your brand and set you apart from your competitors.
So, feel free to experiment and let your imagination run wild to create dazzling visuals!
Also check out our guide: How to create a logo with Midjourney’s AI? Complete guide
Tips & tricks to create logos with Midjourney
Tips to start designing a logo
If you don’t know where to start, try this formula to begin with logo design in [Sector or Product], [Keywords and descriptive elements], [Include 1-3 styles], [Color palette]. Don’t forget to include keywords (Style, Color, Sector) for more accurate results.
How to write effective art prompts with AI
Writing art prompts for Midjourney can be a challenge. It’s important to be precise and concise while providing enough detail to get the desired results. Here are some tips on how to better communicate with AI art tools and get the exact image you want.
- Add specific details: Mention colors, shapes and any other details that can make the image more accurate.
- Keep itshort: Long prompts can confuse AI generators. Use short, active sentences, without repeating words or topics.
- Use descriptive language: AI image generators understand descriptive terms well. Use a variety of vocabulary to get specific results.
- Use an image reference: Import an image or enter its URL into your AI generator to get a similar image.
- Reference an artist’s style: Add the style of a famous artist or photographer to get similar results.
- Reference a specific movie or work of art: Have the AI create in the style of a specific work of art or movie to copy the aesthetic and mood.
- Break down an artist’s style: Have an AI text generator describe an artist’s style and use those phrases in the prompt.
- Choose between creative and realistic: Use “detailed” for a crisp, clear image, and “realistic” for an image that is close to a photograph.
- Don’t mention image quality: Terms like 4k or 8k don’t always improve image quality. Instead, use the resolution enhancement options available in the AI tool.
Also check out our guide: How to create a logo with Midjourney’s AI? Complete guide