AI writing tools can be useful, but they are not intended to replace human writers. Before using them, think about these pros and cons.

With the rise of AI (artificial intelligence) tools, content writing has become easier. Over the past few years, the number of people looking for AI writing tools has increased dramatically. As you may have noticed, millions of websites already offer AI-written articles. Since writing creative and captivating text takes a lot of work, we can understand why you would want to automate this task.

As technology improves, businesses are always looking for ways to be more efficient and creative in every possible way. Some believe that by 2023, about 46% of the web will be made up of AI-driven content. Some experts believe that this is just the beginning, as technology is constantly evolving and machines are getting better at many tasks than people.

Simple writing tools can check spelling and grammar, while more advanced programs can write copy and create content with a few clicks.

But should you use these tools when it’s clear that Google doesn’t really like AI-created content, and can you go so far as to replace your creative team with AI systems?

Let’s look at the pros and cons of using AI writing tools to create content so you can make an informed choice.

The Pros of using AI Writing tools


The best thing about these AI tools is how fast they can create content, much faster than a human writer.

A human can take 30 minutes to an hour to write a two-page article. AI ,on the other hand, writes content for you in a fraction of a second, allowing you to focus on your business more effectively and avoiding mental fatigue or burnout.

You can either use the AI-generated articles as a source of ideas or publish them as is. In both cases, you won’t have the blank page syndrome, as the AI can write several paragraphs in just a few minutes. In addition, the speed of these tools helps meet the need for rapid content creation on current topics.


Skilled human writers can cost a few hundred dollars per piece of content, depending on several factors, including

  • The number of articles.
  • The length of each article.
  • The technical skills required.

This cost is often worth it, as detailed, well-researched content tends to rank well.

Most AI writing tools, on the other hand, charge a monthly subscription fee that limits the number of words, keywords and articles that can be written during the billing period.

To write short or simple content, it can be more economical to use AI writing tools.

When companies use AI to write articles, reports and other content, they are always looking for ways to cut costs.

The benefits are that AI writing tools can produce content for a small fraction of what it costs to hire a human writer, which can reduce costs by up to 75%. Companies don’t have to pay to teach people to write, allowing them to spend their money on more important things.

Content quality

Every content creator wants their work to be well written and interesting. Some writers try to write without using technology. Others use word processors or database management systems. Still others use tools that use artificial intelligence (AI) to suggest words based on syntax, context and other factors.

One of the benefits of AI writing tools is that they can help you correct grammar and spelling errors. In addition, these tools can help writers come up with ideas for their articles and other content. Content marketers have had a lot of problems with the quality of their content. AI writing tools can help them produce more relevant content for the reader.

They can also be used to produce content in multiple languages.

Most texts written by AI writing tools are grammatically correct. They make complete sentences, use correct punctuation, make sure verbs match their subjects, and use the same verb tense throughout the text. You should still expect to have to correct a few mistakes from time to time.

AI technology copies the layout and information from the best pages to support you in your creation, and before writing anything, AI writing tools scan third-party sources. They copy the information and structure of the top-ranked pages, giving your site a chance to top the search results.

Finding Inspiration

AI tools are a great way to find new ideas and overcoming writer’s block

Human writers often struggle to write authoritative content on topics in which they are not experts. To overcome this barrier, content must be based on extensive research and ideas. To get around this hurdle, many AI tools can make detailed plans on what to include in the content and what the most important points of the topic are.

So it’s all about writing fast, as AI tools can help writers overcome writer’s block and come up with new content ideas.

AI gives you content ideas that your audience might be interested in.

The Cons of using AI Writing tools

Concerns about quality and plagiarism

Even though AI is one of the fastest growing industries in the world, it still relies heavily on data analysis and algorithms to write content. AI writing tools can pose challenges in terms of the intended tone of an article and how statistics are used in the text flow.

As with the quality issue, search engines are likely to flag that content has been copied elsewhere.

Many AI tools take pieces of content from other websites and rewrite them. This violates Google’s policy about “assembling or combining content from different web pages without adding sufficient value.” and there’s a risk of Google lowering the value of your content

Google’s latest “useful content” update is intended to “help people see more original and useful content written by people, for people, in search results.”

This is a clear indication that the search engine likes content written by humans, that provides a good user experience and uses SEO best practices. These web pages will be rewarded more for having this type of content.

“Avoid creating content for search engines in the first place,”

Since many AI writing tools look at search engine results without really understanding what the searcher is looking for, this is not a people-first approach.

Not enough E-A-T

E-A-T stands for Expertise, Authoritativeness, Trustworthiness.

Google’s quality reviewer guidelines focus on expertise, authority, and reliability of content. This is related to the risk of Google’s algorithms lowering the value of your content.

This is a separate issue from AI writing tools, as Google uses E-A-T criteria to help it determine what good content is, whereas AI content has no E-A-T.

Readers are naturally skeptical of online content, especially because there is so much misinformation. Showing the expertise of the person who wrote the content, such as through professional certifications or years of experience, is a great way to get around this problem.

Since AI-written content doesn’t have these credentials, it will be difficult for quality reviewers and users to trust you.

Lack of originality, creativity and other details

Adding creativity to content is what makes articles interesting and shareable, which are two key measures of success. AI doesn’t have emotional intelligence or the ability to understand the subtleties of local language, so good human-made content should continue to do better than AI content.

Again, AI uses data and content that already exists to create “new” content. Because of this and because AI is not creative, it cannot understand what a search query is looking to do or plant the seeds of a content strategy that will always be useful.

Conclusion : are AI tools for content creation worth it?

The amount of money you need to spend on AI tools for writing depends on how much content you need to produce. However, as AI is always learning and improving. The AI will learn and improve as you write more articles. AI tools for writing are not perfect. The content it writes will always contain elements that repeat or don’t make sense. So you’ll always need to check their work and make sure it makes sense to your readers.

AI is a great way to reduce your amount of work, but we can’t rely on it to do everything.

While AI has many advantages, it is still far from being able to completely replace humans.

Don’t rely too heavily on these tools to write long form content. Use them to come up with content ideas, help you paraphrase short passages, check your grammar and spelling, and back up your research.

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