The use of AI to write content and generate content is becoming increasingly common.

This raises a natural question: can Google detect AI-generated content? And does it sanction it?

The answer is ambiguous, as Google may indeed be able to detect some AI-generated content, but not all. Moreover, with the exponential advancement of this technology, it is possible that Google will not be able to do so in the future. Furthermore, it is questionable whether Google would want to use a detection algorithm to establish its ranking and whether AI-generated content could be detected and avoided.

What is AI-generated content? 

AI content generators create “original” articles using material from blogs and online articles, while using anti-plagiarism tools to avoid copying exact phrases or sentences. 

Some content automation software offers additional features such as voice tone modification, use of NLP tools to make content more human, keyword tools to improve SEO, and topic generation tools to assist writers in their work.

While AI-generated content can help generate informative content, bots probably won’t replace human writers anytime soon. Skilled human writers are still needed to produce compelling content designed to resonate with human audiences. 

AI content generators have advantages such as saving time, solving the blank page syndrome and reducing costs. These AI platforms can create multiple articles in seconds, eliminating the need for extensive research, planning and content structuring.

Read more: The 5 Best AI Tools to Help You Write Faster

What are the drawbacks of using AI-generated content? 

AI-generated content has some drawbacks that need to be considered:

  • AI cannot produce original thought leadership, as it is based on previously published information, making it difficult to generate content for new campaigns or niche topics. 
  • AI-generated content can feel stale and cold because it can’t mimic the warmth and emotion of authentic human writing. 
  • Automated content lacks a coherent narrative, and AI content generators can assemble inconsistent narratives from various sources. 
  • Search engines like Google favor fresh, original, and error-free content, which makes it difficult to rank AI-generated content.

How to avoid detection? 

To hide content and avoid detection by Google, there are three commonly used methods. 

These include:

  • Generating text that is less likely to be detected by the AI
  • Using tools to disguise the text as AI-generated content
  • Blending human writing with AI.

This involves a human writer editing AI-generated text to make it more natural or using AI to speed up the writing process while adding their own parts. 

By combining AI and human writing, you can get the speed and accuracy of AI along with the naturalness of human writing. This approach ensures that the content looks more natural and less machine-generated, making it less likely to be detected as AI-generated. 

In addition, this matches the latest “Experience” factor introduced by Google to evaluate content in its E-A-T (Expertise, Authority and Trustworthiness).


The quality of the content matters more to Google than its origin, whether it is generated by an artificial intelligence or written by a human being. The relevance and the value of the information offered by the text are the primary criteria for a good referencing. 

In general, it doesn’t matter where the writing comes from, as long as the content satisfies users and meets their needs. 

Google has always maintained this firm stance against any form of search ranking manipulation, whether it be link exchanges or keyword stuffing in the dark years of SEO.

The quality of the content takes precedence over the origin of its creation.

Google can most likely detect some AI-generated content, but it’s unlikely that it will be able to detect all of it in the future as AI evolves and becomes more human. 

SEOs specialists using AI assistants shouldn’t worry as long as they focus on generating useful content for the user. 

However, it’s not recommended to automatically generate all the text in your content as this could be akin to spam for Google. Instead, a combination of human handwriting and AI can be used to create content that is more natural and less likely to be detected as AI generated. 

While it’s not wise to rely entirely on AI content generation, it can greatly speed up your writing process. An AI tool such as Jasper or Writesonic combined with a human writer could offer the inspiration to produce thousands of words each day with a huge time savings, especially for blog publishing and organic website traffic boosting.

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