In a world increasingly governed by artificial intelligence (AI), protecting our privacy has become a major concern. Technological advances have improved many aspects of our daily lives, but they have also created new challenges in data security and privacy. In this article, we’ll explore best practices for protecting your privacy in an AI-driven world and provide tips for staying safe while enjoying the benefits of technology.

Protéger sa vie privée et ses données dans un monde piloté par l'IA
Protecting your privacy and data in an AI-driven world

The scope of AI’s possibilities and the risks to privacy

Artificial intelligence (AI) offers promising prospects in a variety of areas, from assisted presentations to data analytics and intelligent mailbox management. However, this technological revolution also raises concerns about data security and privacy. Indeed, the malicious use of AI or the worsening of inequalities represent major challenges for organizations and individuals.

International initiatives to frame the ethics of AI

The United Nations Educational, Scientific and Cultural Organization (UNESCO) is calling on countries to implement a recommendation on the ethics of AI to frame its use and protect users’ privacy. UNESCO has developed a normative framework that aims to frame AI developments and applications in a way that respects human rights and fundamental freedoms.

The case of Italy: blocking ChatGPT for data security reasons

Recently, Italy became the first country in the world to block OpenAI’s conversational bot, ChatGPT, due to data security concerns. While this decision was a disappointment to some Italians, it underscores the importance placed on privacy in an AI-driven world.

How to protect your privacy in the face of artificial intelligence?

In order to guarantee the security of your personal information and to surf the web with peace of mind, it is essential to adopt privacy-friendly practices. Here are some tips to ensure better protection:

  • Use a VPN: A virtual private network (VPN) allows you to encrypt your data and hide your location, which secures your online activities and protects your privacy.
  • Update your software regularly: Updates often include security patches to prevent malicious intrusions and strengthen your data protection.
  • Check the privacy settings of your applications and services: Make sure the applications and platforms you use are configured to respect your privacy and do not collect more information than necessary.
  • Avoid sharing too much personal information online: Limit the amount of information you disclose on social networks and other sites, and always think about the potential consequences before posting anything.
  • Use strong, unique passwords: Choose complex passwords and avoid using the same password for multiple accounts, which would make your information more vulnerable to a hack.

1. Use a VPN

Why use a VPN?

A VPN (Virtual Private Network) is a service that allows you to create a secure and encrypted connection to the Internet. It is especially useful when you are using public Wi-Fi networks or when you want to remain anonymous online. A VPN can help you protect your privacy by hiding your IP address and securing your data as it travels across the Internet.

How to choose a VPN?

Here are some criteria to consider when selecting a VPN:

  • Reputation and reliability: Make sure you choose a reputable and trusted VPN with a clear privacy policy and a solid reputation for security.
  • Server location: Choose a VPN with servers in different countries, so you can bypass geographic restrictions and access content blocked in your region.
  • Speed and performance: A fast and powerful VPN will allow you to enjoy a smooth browsing experience without slowdowns.
  • Ease of use: Choose a VPN that’s easy to install and configure, with a user-friendly interface and easy-to-use features.
  • Price: Compare the offers and prices of different VPNs to find the one that best suits your budget and needs.

Protect your privacy

By masking your IP

and securing your data

2. Update your software regularly

The importance of updates

Regularly updating your software, including your operating system, browsers and applications, is crucial to protecting your privacy and data online. Security updates often fix discovered flaws and vulnerabilities, making your information more secure.

How do you update your software?

  • Enable automatic updates: Most software and operating systems have options to enable automatic updates. Be sure to enable them to take advantage of the latest security enhancements.
  • Watch for update notifications: Pay attention to notifications that a new update is available and install it as soon as possible.
  • Regularly check for updates manually: Make it a habit to manually check for updates to your software and operating system to ensure you have the latest versions.

3. Check privacy settings

Why check your privacy settings?

The applications and online services you use may collect and store information about you and your online behavior. Checking and adjusting the privacy settings of these services allows you to control the information you share and limit access to your personal data.

How do I check my privacy settings?

  • Access the privacy settings of your applications and online services.
  • Review the different options and preferences available, such as data collection, third-party information sharing and notifications.
  • Adjust the settings to suit your preferences and comfort level with information sharing.

4. Avoid sharing too much personal information online

The risks of oversharing information

Sharing too much personal information online can expose you to risks such as identity theft, account hacking and online harassment. So it’s important to think twice before sharing sensitive information online. 

Technologies such as Pimeyes use artificial intelligence to search for faces from photos. So it’s important to think twice before sharing images or personal information that could be misused.

Tips for limiting the sharing of personal information

  • Be careful when filling out online forms: Only provide strictly necessary information and avoid sharing sensitive details.
  • Use aliases or pseudonyms on social networks and forums: This can help preserve your anonymity and protect your identity online.
  • Think before you post: Take time to consider the potential impact of your posts on your privacy and the privacy of others.
  • Consider the consequences of sharing photos, especially those that could be used by technologies like Pimeyes to recognize your face and potentially track your online presence.

5. Using strong, unique passwords

Why use strong, unique passwords?

A strong, unique password is essential to protect your online accounts and personal data. A weak password or one that is reused across multiple accounts can be easily compromised, putting your privacy and online security at risk.

Tips for creating strong, unique passwords

  • Use a combination of upper and lower case letters, numbers and special characters.
  • Avoid using personal information, such as your name, date of birth or common words.
  • Create passwords that are at least 12 characters long.
  • Use a password manager to generate and securely store your passwords.


Protecting our privacy in an AI-driven world can seem daunting, but by adopting good practices and using the right tools, it is possible to preserve our privacy while enjoying the benefits that technology has to offer. In addition, staying informed and engaging in public debate is essential to encourage the development of regulations appropriate for the AI era. By combining these individual and collective efforts, we can build a future in which AI and privacy can coexist harmoniously.

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