AI is at the center of Microsoft’s focus and the company is firmly committed to integrating it into all of its services. The company recently introduced its new tool, Bing Image Creator, which can generate images from text or a sentence.

The new version of the Bing search engine was already enhanced with GPT-4, and Word, Excel, PowerPoint and their counterparts also adopted AI with Copilot. Now the Redmond firm is going one step further by introducing Bing Image Creator. Everything is said in the name. Bing Image Creator offers you to create images thanks to artificial intelligence, as we can see with the impressive Midjourney.

Bing Image Creator is based on the same model as Dall-E, the image generator powered by OpenAI, the company behind GPT4 and ChatGPT.

Bing Image Creator: image generation from text

Bing Image Creator

This new feature of Bing allows you to generate an image simply by using your own words to describe the image you want to see. These new interactions happen in the same place as the intelligent text answers the search engine can provide. You can now generate both written and visual content in one place, from within the Bing chatbot.

Bing Image Creator will be accessible in the preview version of the new Bing for those who have signed up. However, you can try the service now at

At first, the tool will be available in creative mode and later, this preview version will also be integrated into Microsoft Edge.

Microsoft claims that this will make it “the first and only browser with a built-in AI-powered image generator.” To use Bing Image Creator in Edge, simply click on the Bing Image Creator icon in the sidebar to create your image or invoke it from the Bing chat in Edge.

Safeguards have been put in place to limit the creation of “harmful or dangerous” images. For example, using celebrity or public figure names triggers an error message. Microsoft also intends to take advantage of the feedback from early users to improve its image creation tool over time.

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