ChatGPT is an artificial intelligence tool that generates text similar to that written by humans. By training on large volumes of text, ChatGPT is able to produce consistent, quality content in seconds. It is particularly useful for SEO article writing, whether you are a beginner or an expert.

Benefits of ChatGPT for SEO copywriting

Using ChatGPT offers many benefits for writers:

  • Find inspiration: ChatGPT can help you come up with ideas for your SEO articles.
  • Reduce research and writing time: this tool saves valuable time by quickly generating quality content.
  • Get automatic correction of grammar and spelling mistakes: ChatGPT automatically corrects these errors, which improves the quality of the final text.

How does ChatGPT work?

ChatGPT uses a dialogue system based on text instructions called “Prompts”. It is essential to provide precise details so that the AI understands what is being asked of it. For example, “Write a 300-word article about using ChatGPT.”

Applications of ChatGPT in SEO

ChatGPT is not limited to just writing text. It can also be used for other key SEO steps, such as:

  • Researching article ideas;
  • Information gathering;
  • SEO keyword research;
  • Analysis of the search intentions of Internet users;
  • Choosing the SEO title;
  • Writing the meta-description;
  • Structuring the article into titles and subtitles;
  • Adding HTML tags;
  • Creating a summary of the article;
  • Automatically correcting grammar and spelling mistakes.

In the next section, find out how to use ChatGPT to write an SEO article, covering the different stages of writing and what AI can do at each stage.

Writing an SEO article: 6 tips to get the perfect Prompt

The AI chatbot ChatGPT is able to write texts on any topic, including SEO optimized articles. Let’s discover 6 tips to write better Prompts to get quality results.

1. Ask ChatGPT to create content as an expert

To get an SEO optimized article, it is important to specify that you want content written by an SEO expert . For example, state in the Prompt: “As an SEO expert, write an SEO article about…”

Writing an SEO article with ChatGPT: Best practices

2. Specify the format and length of the text to be written

With ChatGPT, you can generate texts up to 500 words. For a longer article, divide it into sections and generate the content of each section separately. The format of the text should also be specified, for example: “Write a 5 paragraph SEO article about…”

3. Specify the writing style

Adapt the writing style according to the type of reader you are targeting. Specify the tone to be used in the Prompt, for example , “Writes a 5-paragraph SEO article on AI using a professional style.”

4. Use specific keywords

Include the keywords to be used in the Prompt to optimize the article. If you don’t already have keywords, ask AI to suggest some, for example ,“Suggest 5 keywords for an SEO article about using ChatGPT.”

5. Using ChatGPT to find an SEO title

An optimized title is essential for good SEO. ChatGPT can help you generate optimized titles for your article. For example, ask, “Suggest titles for an SEO article about AI.”

6. Use ChatGPT to write the meta description

The meta description is crucial for the SEO of your article. To get a good meta description, copy the content of the article and have ChatGPT summarize it in one or two short sentences. For example: “Summarize this article in 160 characters. Paste the content of the article here.”

By following these tips, you’ll be able to write quality SEO articles with ChatGPT, even without being an SEO expert.

The limitations of ChatGPT in SEO article writing

The ChatGPT artificial intelligence can be a valuable tool for SEO article writing. However, it is important to be aware of its limitations and to use it appropriately to avoid certain pitfalls.

1. Penalization by Google of articles generated by ChatGPT

Google can detect AI-generated content, which can result in your website being penalized. AI-generated content is often considered spam. To avoid this, it is essential to customize the article generated by ChatGPT and improve its quality.

2. ChatGPT’s lack of control over human emotions

A compelling article should evoke emotions in readers, but ChatGPT and other IAs have a hard time handling human emotions. Therefore, it is recommended to use ChatGPT to quickly create a draft article and then edit that article to make it appealing to readers and Google bots.

3. Genericity and lack of clarity of texts generated by ChatGPT

Text generated by ChatGPT can be too generic and difficult for readers to understand, or even cause them to stop reading. It is therefore important to proofread and edit SEO articles to make them more interesting and emotional for your readers.

4. Reliability of information in ChatGPT generated articles

The information in ChatGPT-generated articles is not always reliable, as the AI is trained with large amounts of text from various sources. In addition, ChatGPT is not suitable for writing articles on current topics, as its knowledge is limited to the latest training date. It is therefore crucial to verify information before using it in your articles.

5. ChatGPT’s limitation to text generation

A good SEO article does not only consist of text, but can also include images, links, audio or video. ChatGPT is only trained to handle text, so it is necessary tomanually add other types of content to improve the quality of your SEO articles.


In summary, ChatGPT is a powerful artificial intelligence tool for SEO article writing. It offers considerable advantages in terms of saving time, energy and inspiration. However, it is important to always customize the AI-generated content in order to meet Google’s requirements and satisfy readers’ expectations.

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